Welcome to the Topic “5 Ways to Combine Traditional and Digital Marketing”
Today’s consumers do extensive online research before making a purchase. Eighty-two per cent of smartphone users do research before making an in-store purchase. Most businesses anticipate increasing their digital marketing spending by a staggering 99 percent in 2022. An online presence is required for marketing communications if you want to connect with customers who are actively looking for information online. To avoid doubt, digital marketing isn’t a magic bullet for all advertising and public relations ills, so before dipping your toes into digital marketing blended with traditional marketing, you should perform thorough research if this mix is right for your business or not.
At each stage of the customer’s journey, traditional marketing tactics must also be used. This kind of outbound marketing may help consumers in their travels from awareness to decision-making. A blend of digital and traditional marketing is necessary if your clients aren’t actively looking for you.
While putting up your company’s marketing plan, don’t forget about traditional marketing methods. If you don’t follow up, you’ll lose out on chances. With the right mix of traditional and digital media, your customers will be able to find and engage with your company. The fact that conventional advertising channels have grown more affordable as the marketing industry has shifted its attention to digital advertising means that small firms with limited budgets may now use these channels more than ever before.
What’s out of date can be brought back to life.
The more places you advertise, the higher your chances of getting your message out there. Consequently, the general public is inundated with messages, and businesses are trying to get theirs in front of the right audience on the greatest platform available. Consumers are bombarded with 10,000 advertising and marketing messages per day. Your clients are wary of doing business with you because of the constant barrage of advertisements and digital noise.
A lot of people don’t give traditional marketing a second thought. A better approach is to put in as much time and effort as possible. Reaching your target audience in new and interesting ways is achievable using traditional and cutting-edge marketing strategies such as technology integration.
Here are five of my favorite techniques for combining the force of conventional marketing with modern ideas.
Bill Boards and Geo-Targeting Customers
Billboards are still one of the best ways to get your message out there, reaching more than 90% of the population in some locations… Since billboards are excessively costly for small enterprises, this has long been a problem. For the same level of exposure, digital billboards may be had for a fraction of the expense. After the billboard has passed, transmit a banner ad to the driver’s smartphone with geotargeted marketing. But beware, as this will maximize your advertising spending.
Digital Content and Magazines
Printing isn’t going away anytime soon, as you should know. A magazine can hold on to its loyal readers. Magazines are a great way to reach certain demographics since they appeal to niche audiences. Publications focused on certain passions like business, travel, antique cars, diving, and investment are suitable for hyper-targeted sections. Mag firms often notice a rise in trust from their target audience as a consequence of working with mags; take into account how you may reach the magazine’s digital readership through social media, website, or digital editions, and whether magazine advertising, native advertising, sponsored content or event sponsorships are contemplated and will provide enhanced returns on investment or not.
Newspapers and Online Advertisements
Some people like to read the local paper while sipping on their morning cup of coffee. However, this might vary widely depending on the demographics of the audience. If you’ve been looking for recent advertisements in newspapers, you can notice a couple of things yourself. Advertisers in the home building industry find that local newspapers are a perfect medium. As a result, the newspaper’s home section was expensive and crowded with other contractors. With just two or three sponsors left, the publication’s ad rates have plummeted significantly.
This is a fantastic advantage for small businesses with limited resources. You’ll get a far larger ad for a fraction of the price. Banner adverts and social media posts may be arranged for most newspapers’ websites.
Television and Video Banner Ads
Marketers don’t have to choose between cable and streaming since TV advertising has been much more cost-effective over the last several years. Many clients, for example, continue to follow the news. Your target audience will appreciate the effort you put into creating an ad that reflects their interests. It is possible to maintain a reasonable work schedule on a $5,000-a-month budget. Television advertisements may cost between $10,000 and $25,000 to film, but the investment is justified since you may reuse the video for various digital media channels in the future.
Many cable networks provide apps, video channels, and even YouTube channels where you may buy advertising space for folks who don’t want or can’t pay for cable. It is possible to create a range of different types of video advertising for various channels, including social media and digital streaming.
Radio and In-stream Audio Advertisements
Your advertising will get more exposure if you buy a radio and online spots at the same time since people still have their favorite radio stations. Engage commuters in checking traffic and news reports on their way to work. Most radio stations will make your ad for free if you’re on a tight budget. If you’re in a great spot on Pandora, Spotify, or YouTube, you may want to invest in greater placement there. It is also possible to utilize the ad to promote podcasts to a broader group of people.
For traditional advertising to continue to prosper, more companies are turning to digital platforms for their advertising needs. You’ve got a solid strategy if you can originally tell your story and find creative ways to reuse your purchased materials. Don’t think that traditional advertising strategies are becoming extinct since they aren’t. Using these strategies in combination with new digital marketing possibilities can help your company stand out from the crowd.
Bottom Line
When mixed with digital marketing techniques, traditional marketing methods can be a source of great growth for your business and might give you an enhanced ROI if done effectively. We recommend that you do thorough research before investing your time and money in the strategies discussed above.
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Will Digital Marketing Kill Traditional Marketing?
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