Welcome to the topic Is Email Marketing Dead?
There is a common myth among digital marketers that no one can beat social media marketing’s prevailing popularity today. However, truth is entirely different, and it is just another myth.
In this read, we will answer all the common question about email marketing, such as:
- Is it worth investing in email marketing in 2021? Is email marketing dead?
- Do people read brand and promotional emails anymore?
- What is an effective email marketing strategy?
Let’s dive into it, shall we?
Is Email Marketing Dead? Facts You Should Know About Email Marketing
In present times, there are countless marketing platforms for you, and many of us spend time most of our time online on various websites like Facebook, Twitter, LinkedIn, Instagram, and others. There is no doubt that these sites are great, but they cannot take your attention away from email.
Email marketing still remains an important marketing medium for any business. Email is not like social media sites; there are various things about an email that you will not find in other mediums.
And if you want evidence, let’s check out what stats show:
- Almost all internet users send or read email on a daily basis.
- Email also works as a digital home for most users as most websites require an email address when signing up.
- Email marketing is the best way to attract, convert and retain clients.
Social media has some significant drawbacks that email marketing doesn’t have, such as:
- Google or other search engines can kick you out of their searches anytime.
- Facebook can reduce your reach or visibility on its platform.
- Twitter and Instagram can ban you anytime without any reason from their platforms.
Presently, 85% of users have an active email, while 75% visit search engines. This means people who use email are more than the search engine’s users. And once you get the customer’s email ID, you can reach them anytime via email.
Why is Email Marketing Still Effective?
This cost-effective marketing medium has significantly evolved. In our opinion, it will continue to grow with time so, don’t overlook it and adopt the latest email marketing trends. Why email marketing still works effectively, there are many reasons; some are mentioned below for your perusal.
Everyone uses email
Though social media usage widely varies by platform and demographic, email remains universal. In 2019, around 3.9 billion users had active email accounts worldwide, and 99% of users check their email daily. Hence it is best to reach your target audience.
It becomes simpler to sell to current customers
If you improve your client retention rate by 5%, it will increase your revenue by 25 to 55%. And email marketing is the simplest way to do so. Hence you can significantly earn more by retaining your existing clients through email marketing.
Most users sign up to hear from you
It is a reality that people provide their email addresses more easily than other personal details. If someone signs up or subscribes for your services or gives you their email ID, they want to hear from you or are interested in your products or services. By providing their email ID, they have open the doors for you, and you can offer your services or products to them through valuable content.
Email marketing is highly versatile
Every marketing campaign is different from others. But email marketing is ideal for every campaign, and it is the most viable option. Some useful functions of email marketing are:
- Automation, such as sending a warm welcome message when anyone signs up.
- Abandoned cart emails that prompt purchases from clients who are checking out but didn’t complete the process.
- A nurture email to draw possible customers who are about to make a purchase.
- You can also run segmented marketing campaigns for each audience group and send targeted emails.
- Easily solicitation of feedbacks by customers to boost your brand.
- Best way to promote current offerings and sales.
- Offering exclusive deals to your email subscribers or list members.
Email Marketing Offers the Highest ROI
Other marketing modes don’t even come close to email marketing in terms of ROI. According to stats, you will get $40 to $42 for every one dollar; too good to ignore.
Effective Email Marketing Strategies
Effective email marketing requires time and takes effort but is worthy of your time and efforts. Here are some tips to develop an effective marketing strategy for your business.
Prepare Your Own Email List
Sending promotional stuff to irrelevant users can turn off most users, and you cannot convert them into customers. Hence build your own email list and send relevant material to them. Similarly, keep things simple and hassle-free. Make things and terms clear to customers.
Play by rules
Email marketers must follow the CAN-SPAM Act. These email marketing rules include mentioning a non-deceptive subject line, mentioned a clear way to unfollow or unsubscribe, and the email must include your details and contact details.
Mix Up the things
Don’t try too hard and don’t send ‘ads’ to customers all the time. Instead, build rapport and share your expertise with people. Share tips and others insights that people actually value.
Respect them
Keep in mind that your customers have trust and faith in you and your products; hence, they deserve respect. So, they should feel special when communicating with you.
Optimize for Mobile
As per studies, half of the users use mobile devices to see their email. This means that your emails should be displayed properly on all mobile devices.
Popular email marketing examples for you
Now, let’s check out some good email marketing examples that will help you. Each of these examples has something that you can use for your email marketing campaigns.
Pocket’s Curated Content
If you are a Firefox user, then Pocket’s suggestions have caught your attention. They curate content and offer suggestions in an appealing way when you open a new tab. Similarly, their email marketing campaigns are full of brevity and spark all the time that encourages users to read and ‘click.’
Key Takeaways
The subject lines and email preview provides you a clear picture of what’s inside, and it is helpful as you don’t have to read the whole message.
Pocket’s content teaches you how to use subject lines efficiently. Pocket email subject lines and heading grab your attention instantly. You can also use the headlines and subject lines in the same grabbing way for your business.
In addition to headings, Pocket’s email preview is another thing that shows you how to design an effective marketing campaign. It gives you all the necessary details on what’s coming ahead and helps you decide if the content is worth clicking.
While it’s essential to grab a user’s attention, it is also vital not to create a clickbait title. Pocket’s promotional emails follow the same rule. Ensure that your emails are not irrelevant or misleading and “do what they show on the pack.” Or else you will lose your email subscribers.
FreshBooks Cloud Accounting Email
Here comes the best B2B email marketing examples on our list. Just by looking at this FreshBooks Cloud Accounting Email Promotions content, you understand all about their services. You will also find a CTA (call to action button) with download links and contact information in the email.
This approach is highly effective and follows the “a picture is worth a thousand words” strategy.
FreshBooks like to keep the promotion short and sweet to their target audience. Email marketing example of FreshBooks Cloud Accounting also includes an ad for Fresh Book’s mobile apps and prompt support for their customers.
Key takeaways:
Such marketing emails show you how to highlight the main point. In this email marketing example, you can easily figure out that it is designed to build awareness about their cloud accounting software. The email includes a clear image and a few catchy sentences. You will also find specific links that allow you to take action if you want.
Software products and services can be complicated, especially for new users. If an interested user cannot understand the product or cannot set it up, they will disengage. Hence FreshBooks email includes a support option for such users displayed in the email. If your product or services are complicated, keep that in mind.
HireVue Client Retention Emails
HireVue’s approach to client retention is the perfect email marketing example. No business or company wants to lose a client, but being too pushy is harmful to the business. HireVue uses a light-hearted way to prompt users to re-engage with their products. However, users can also unsubscribe if they want.
HireVue’s client retention emails are straight to the point and feature humorous pictures to deliver the message.
Key Takeaways
HireVue contextualizes their emails and sends them often to their users. These marketing emails are the perfect case study in email marketing analytics, and there are many things that you can learn from them and use for your business.
HireVue marketing emails show that content should be relevant to your target audience and according to the situation. In this case, HireVue utilizes contextualized messages and tries to retain its customers.
Another thing that you can learn from this example is that sometimes users don’t want your services. Hence, ensure that you do not deny your users. Being pushy is more harmful to your business. HireVue’s approach makes it clear that customers can opt-out without too much friction.
Have any questions regarding Is Email Marketing Dead? Feel Free to comment down below.
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